Thursday, June 24, 2010

Blocking Adult Content From Your Home Network Using OpenDNS's Family Shield

Want to protect your kids from the web's seedy side but don't want to deal with the hassle of installing software-based web filters?

OpenDNS has launched a new service, i.e., the Family Shield that provides an easy way to block questionable content and the usual web filter workarounds using proxy servers, anonymizing tools, etc.

You could either set it up the easy way using on OpenDNS's Family Shield web page. For specific directions on how to fine tune your settings, see How-to Geek's handy explanation: Protect Your Kids Online Using OpenDNS

If you don't want to use OpenDNS's additional services or leery of registering and giving them your e-mail, you could always setup the Family Shield directly by entering the following IP addresses:
208.67.222.123 (principal)
208.67.220.123 (alternative)
in your router's or your OS's network configuration.

Don't know how to change your DNS server? Google has easy to understand instructions. Replace the principal and alternative Google numerical IP addresses with OpenDNS's Family Shield numerical IP addresses.

Links:
Open DNS's Family Shield
Protect Your Kids Online Using Open DNS (How-to Geek)

See also: Changing your Domain Name System (DNS) to OpenDNS or Google Public DNS.

Friday, June 18, 2010

Everything You Wanted To Know About Website Analytics

Everything you wanted to know about website analytics:
  • Google Webmaster Tools Best free tools for analyzing web traffic patterns to your site.

  • Spyfu An excellent tool to track your competitor's advertising reach and their cost per click, popular Google Adsense keywords, etc. Very useful for giving you a snapshot of what your competitors are up to and their ad spending, so that you could plan your own response. Note that the free service is limited.

  • Open Site Explorer - Very useful web analytical tool to check links on your or your competitor's site. Offers free and pro services.